About

The applied AI research lab for regulated industries.

Map of California with San Jose marked
San Jose, CA37.34° N, 121.89° W

Founded in 2022 in digital-asset risk and compliance, we kept hitting one problem as AI reached finance: what AI can do versus what regulated institutions can deploy. That gap is our work.

We work across regulated industries: financial services first, and now drug discovery. Our clients must defend their AI to the same standard as the largest players, without their budgets.

We are not a consultancy or integrator. We do first-principles research, working prototypes, and integration architecture for problems with no industry pattern.

Founder

Brij Singh

founder@sociallabs.comLinkedIn@brij

I was the designated CTO for Visa’s FedNow pilot with the Federal Reserve. Before that I led engineering on Open VisaNet, Visa’s $200M move from mainframe to distributed processing, handling over $11 trillion a year.

As Chief Systems Architect I wrote the Visa Token Service API specification and shipped OPERA, Visa’s real-time monitoring platform, with 15 people in six months.

I then co-founded Zenda, an HSA and FSA debit card fintech, and led its engineering until InComm Payments acquired it in 2022.

Next I built the full stack for Jewel Bank, licensed in Bermuda for banking and digital assets: the first attempt at a stablecoin-native bank. It ran out of funding in 2024 and is restarting.

Three patents in mobile payment security. BS in Electrical Engineering, IIT Roorkee.

How we work

Time-bounded engagements with defined outcomes. No staff augmentation, no open-ended retainers.

  1. 01

    Founder-led

    Every engagement, by someone who has run financial infrastructure at scale.

  2. 02

    Research-backed

    Advice comes from systems we operate.

  3. 03

    Built for your infrastructure

    We work within its constraints.

  4. 04

    Honest

    If AI is the wrong answer, we say so.

Ready to talk?

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